The single most important factor in an online-shop is reliability and trust, that is why website design services are an important factor to consider for your business. If you hope to encourage sales then you need a site that reassures your customers when they’re entering their card details. If your site doesn’t look perfectly professional, then they will often simply look elsewhere.

At the same time, e-commerce store design needs to employ a layout that makes it as easy as possible for customers to make purchases. You need to ensure there are no barriers to the sale so that you can encourage impulse sales. The ‘buy with one click’ feature of Amazon is one of the biggest secrets to the company’s considerable success; if there are too many stages involved in buying then you will lose business.