PPC & Meta Ads Management Built To Generate Business
Google Ads, Facebook and Instagram advertising professionally managed from click to lead to sale.
Paid advertising can be one of the fastest ways to put your business in front of people who are actively searching for, or likely to be interested in, what you sell. But simply switching on a campaign is not enough. StepInto manages the entire process — campaigns, ads, landing pages, lead tracking, CRM, instant lead notifications, weekly reporting and ongoing optimisation.
Advert → Lead → Follow-Up → Sale
We Don't Just Run Ads.
We Help Build The System That Turns Ads Into Sales.
StepInto Digital Marketing manages the advertising, tracking, lead delivery, CRM, reporting and ongoing optimisation. The business owner concentrates on following up the opportunities and running the business.
Clicks Don't Pay The Bills. Customers Do.
Anybody can spend money on advertising. The important question is: what happened after somebody clicked? Did they enquire? Telephone? Book? Did the sales team contact them? Were they qualified? Did they buy? And most importantly — how much revenue did the advertising produce?
The further down this funnel we can accurately measure, the better decisions we can make.
Solar Installation Campaign
A recent campaign managed for a solar installation business demonstrated just how powerful professionally managed paid advertising can become when advertising, lead generation and sales follow-up work together.
Advertising Cost Per Lead Compared With Sale Value
Advertising Cost Per Completed Sale Compared With Sale Value
Put Another Way
For every £100 of resulting sales value, the advertising cost attributable to completed sales was approximately £4.80.
Important: This is an example from one recent campaign. Advertising results vary considerably according to industry, location, offer, competition, sales process, budget, website, landing page and follow-up. Previous results do not guarantee future performance. We do not imply that every client will achieve these figures.
Two Very Different Ways To Find Your Next Customer
Google Ads
Capture Existing Demand
Google advertising is particularly powerful when someone is already searching for a product or service. These searches can indicate existing buying intent.
We manage Search, Performance Max, Display, Remarketing, YouTube and other appropriate Google inventory where suitable — not every format suits every client.
Meta Ads
Create and Capture Demand
Facebook and Instagram advertising can put an offer in front of potential customers before they necessarily search for it. Extremely effective for:
Facebook + Instagram. We do not imply affiliation with or endorsement by Meta or Google.
It Depends On How Your Customers Buy.
There is no universal answer. Google may work extremely well when people are actively looking. Meta may work extremely well when a strong offer can create interest before the customer starts searching. For some businesses the strongest strategy involves both.
Customer thinks:
"I need this."
Then searches. Business appears.
Meta
Customer sees:
"That's interesting. I could use that."
Then responds.
Combined
Running Ads Is Easy. Running Them Well Isn't.
Modern advertising requires continuous decisions across every part of the campaign.
Campaign Structure
Campaigns organised around sensible objectives rather than simply boosting random posts.
Keywords
For search advertising, we identify the searches that matter commercially.
Negative Keywords
We prevent irrelevant search terms from consuming budget where applicable.
Ad Copy
Adverts designed to make the correct person respond.
Creative
We test images, messages, headlines, offers and calls to action.
Audiences
Appropriate targeting and audience signals used where suitable.
Landing Pages
We don't simply send every visitor to a generic homepage.
Conversion Tracking
We measure meaningful actions such as enquiries, calls and bookings where technically possible.
Lead Quality
A cheap lead is not automatically a good lead.
Budget Control
Money allocated towards campaigns demonstrating useful results.
Testing
Advertising evolves from actual data, not guesswork.
Follow-Up
Fast contact with a new enquiry can be as important as generating it.
Advertising Needs Managing
Digital advertising is not a poster attached to a wall. Performance changes. Competitors change. Searches change. Offers change. Creative performance changes. Costs change. Customer behaviour changes. That is why campaigns need active management.
Digital Marketing Since 2004
Platforms may have changed dramatically since 2004. Google has changed. Facebook arrived. Instagram arrived. Mobile browsing transformed customer behaviour. AI is changing search and advertising again. But StepInto's experience stretches across more than two decades of digital marketing.
That experience matters because advertising platforms provide the tools. They do not provide the business judgement. Knowing when to increase a budget, when to change an offer, when a lead is too expensive, when the problem is the landing page and when the real problem is the sales follow-up takes commercial experience as well as software.
Put Our Experience Behind Your CampaignsMore Than An Advertising Account
Advertising
Google, Facebook and Instagram campaigns.
Landing Experience
Send customers to the most appropriate website or landing page.
Lead Capture
Make enquiries simple.
CRM
The lead enters a CRM so it can be organised and followed up.
Instant Notification
The business receives an email when a new lead arrives.
Reporting
See what happened and what needs improving.
Everything Connected.
CRM Access Included
Instead of leads disappearing into different inboxes or spreadsheets, your enquiries can be organised in one place.
New Lead? Know About It Fast.
There is little point spending money generating enquiries if nobody knows the lead has arrived. Our system can email your business when a new lead arrives so your sales team can start following up quickly.
Fictional placeholders shown — no genuine customer information displayed.
The Ad Gets Their Attention. Your Follow-Up Helps Win The Business.
Advertising and sales should not operate as two separate islands. A campaign might generate excellent enquiries, but poor or slow follow-up can make the campaign appear unsuccessful. We therefore encourage clients to record lead outcomes:
That information gives a much more useful picture than simply looking at the number of leads.
Weekly Advertising Reports
Every advertising client receives a clear weekly performance report — without meaningless advertising terminology.
- • Campaign A produced the lowest lead cost.
- • Campaign B generated fewer but stronger-quality enquiries.
- • Creative C is showing signs of fatigue.
- • Search term X generated irrelevant clicks and has been excluded.
- • Landing page conversion improved.
- • Move more budget towards better-performing campaign.
- • Test new creative.
- • Test alternative headline.
- • Improve landing page.
- • Review search terms & adjust targeting.
Graphical examples only — not real client results. *Where enough reliable sales data exists.
Every Week:
That is the information a business owner actually needs.
The Cheapest Lead Is Not Always The Best Lead
Campaign A
- 10 leads at £10 each
- 0 sales
- Total spend: £100
Campaign B
- 5 leads at £20 each
- 2 sales
- Total spend: £100
Which campaign would you rather have? The one producing profitable customers.
This is why we want clients to update lead outcomes in the CRM — it helps us move beyond Cost Per Lead toward Cost Per Qualified Lead, Cost Per Appointment, Cost Per Sale and eventually Return On Advertising Spend.
From Cost Per Click To Cost Per Customer
The closer we can get to reliable sales information, the more intelligently campaigns can be managed.
If You Can't Measure It, You're Guessing
Where technically possible and appropriate, we configure tracking around important customer actions. The objective is not to collect data for the sake of it — it's to identify which advertising activities are producing useful business outcomes.
Did The Ad Make The Phone Ring?
Where appropriate, we include call conversion tracking so campaigns can be evaluated based on calls as well as online forms. Google's advertising tools can measure relevant call actions when correctly configured. We don't claim every call can always be attributed perfectly — tracking has technical and privacy limitations and should be configured appropriately.
Built For Businesses That Need Leads
We do not claim equal performance or expertise in every sector unless genuine.
Even The Best Ad Can't Rescue A Bad Offer
Advertising is only one part of the equation. Campaign performance can be affected by:
Where appropriate, StepInto can help improve offers, landing pages, headlines, calls to action, forms, website content and lead follow-up systems.
Don't Pay For The Click And Then Waste It
A visitor clicking an advert should land somewhere that immediately answers: Am I in the right place? Do you provide what I need? Why should I choose you? What do I do next?
Before
- Generic homepage
- Too many options
- No clear CTA
- Slow mobile experience
After
- Campaign-specific headline
- Clear benefit
- Strong imagery
- Trust elements
- Simple form
- Telephone CTA
- FAQs
- Focused call to action
How It Works
Understand The Business
- Products
- Services
- Locations
- Margins
- Average sale value
- Target customer
- Current lead costs
- Sales process
Review Existing Advertising
- If campaigns already exist, review available performance data.
Build The Campaign Strategy
- Select suitable platforms, campaign types, audience, keywords, offers and landing pages.
Launch And Track
- Launch campaigns with appropriate tracking.
Manage And Optimise
- Review performance and make informed adjustments.
Report Every Week
- Provide understandable reporting and recommendations.
Before You Spend More, Find Out What's Happening Now.
If you already run advertising, StepInto can review areas including:
We do not promise that every audit will discover savings.
Your Advertising. Your Business. Your Data.
Where practical, campaigns should be operated through properly controlled business advertising accounts rather than creating unnecessary dependency. We explain clearly how account ownership and access will work during onboarding — we do not imply ownership arrangements that are not actually offered.
More Than Google Search
Where appropriate, Google Performance Max can provide access to Google's advertising inventory across multiple areas. We do not imply Performance Max is automatically the best choice — different businesses require different campaign structures. A local emergency plumber and an online retailer should not automatically be marketed in exactly the same way. Our job is to select campaign types according to the commercial objective.
Not Every Customer Buys On The First Visit
A potential customer might see an advert, visit the website, leave, research competitors, talk to their partner, then return days later. Where permitted and appropriate, retargeting can help keep the business visible to previous website visitors or engaged audiences. Any tracking and audience use is implemented in accordance with applicable privacy and platform requirements.
One Advertisement Is Not A Strategy
Different customers respond to different messages. We use actual campaign performance to inform future decisions.
Price / offer
Problem / solution
Trust / expertise
Testing can include headlines, images, videos, offers, calls to action, landing pages, forms and audience approaches.
More Than PPC Management
Exact services depend on the agreed campaign and management package.
Why Have StepInto Manage Your Advertising?
20+ Years Experience
Digital marketing experience dating back to 2004.
Google + Meta
Manage advertising across the major paid acquisition platforms where appropriate.
Business Focused
The objective is not vanity statistics — we want commercially useful enquiries.
Weekly Reports
Understand what's happening without needing to learn Ads Manager yourself.
CRM Access
Keep advertising leads organised in one place.
Fast Lead Alerts
Receive an email when a new enquiry enters the system.
Lead Quality
Look beyond headline cost per lead where possible.
Sales Data
Where clients provide the data, compare advertising activity with actual outcomes.
Landing Page Thinking
The advertisement is only half the journey.
Ongoing Management
Campaigns actively reviewed rather than simply launched and forgotten.
You Don't Need To Become A PPC Expert.
You have a business to run. You should not have to spend hours learning:
That's our job. Your job is to:
LOOK AFTER THE CUSTOMER.
Our job is to help bring opportunities to your door.
WE MANAGE
YOU MANAGE
Marketing + Sales Working Together.
Lead Quality Feedback Loop
Review My Advertising
Keep it simple. Tell us what you want to advertise, which platforms interest you, and whether you're already running ads. We never request account passwords.
PPC & Meta Ads — Your Questions Answered
What UK business owners ask about Google Ads, Facebook and Instagram advertising, lead tracking, CRM and return on ad spend.
Ready To Find Out What Your Advertising Could Do?
Whether you are already spending money with Google or Meta, or you're considering paid advertising for the first time, let's start by understanding your business, your customers and what a successful campaign would need to achieve.
Google Ads • Facebook Ads • Instagram Ads • CRM • Lead Tracking • Weekly Reporting
WE DO THE MARKETING GRUNT WORK.
YOU CONCENTRATE ON CLOSING THE BUSINESS.