Question 1

What is paid social advertising?

Accepted Answer

Paid social is advertising on platforms like Facebook, Instagram, LinkedIn and TikTok where you pay to place content in users' feeds. Unlike search ads (capturing existing intent), paid social generates demand by putting your offer in front of targeted audiences who match your ideal customer profile.

Question 2

Which social platform is best for my UK business?

Accepted Answer

It depends on your audience. Facebook and Instagram reach broad UK consumers; LinkedIn excels for B2B and professional services; TikTok suits younger consumer brands. StepInto recommends the right platform mix after a free review of your goals and customers.

Question 3

How much does Meta (Facebook/Instagram) advertising cost?

Accepted Answer

Meta ad budgets can start from around £500–£1,000 per month plus management. Because Meta optimises by results rather than fixed pricing, your effective cost per lead depends on creative, audience and offer — which we continuously test and improve.

Question 4

What are Meta Ads and how do they differ from Google Ads?

Accepted Answer

Meta Ads run on Facebook and Instagram. Where Google captures people searching (high intent, lower awareness), Meta shows your brand to targeted audiences who match your customers (builds demand, drives discovery). Many UK businesses run both for full-funnel coverage.

Question 5

Do you run LinkedIn advertising for B2B companies?

Accepted Answer

Yes. LinkedIn is our go-to for UK B2B lead generation — targeting by job title, industry, company size and seniority lets us put your offer in front of decision-makers. It's especially effective for professional services and high-value contracts.

Question 6

What makes a paid social ad convert?

Accepted Answer

Conversion comes from a scroll-stopping hook in the first second, a clear value proposition, social proof, and a frictionless call to action. StepInto tests multiple creatives and messages continuously to find what resonates with your specific audience.

Question 7

Can paid social work for local UK businesses?

Accepted Answer

Yes — Meta and LinkedIn allow precise geo-targeting, so a local business can show ads only to people within a set radius. This makes paid social highly efficient for driving nearby enquiries and footfall.

Question 8

Do I need video content for paid social?

Accepted Answer

Video typically outperforms static content on social feeds, but it doesn't need to be expensive. We help produce simple, authentic video creative that performs — and test static versus video to see what works for your audience.

Question 9

How do you measure paid social ROI?

Accepted Answer

We track cost per lead, cost per acquisition and return on ad spend with proper conversion tracking and CRM integration — so you see real enquiries, not just likes and impressions. Reporting focuses on the metrics that affect revenue.

Question 10

Is paid social better than organic social media?

Accepted Answer

They do different jobs. Organic social builds community and trust over time but has limited reach; paid social guarantees reach to your exact target audience and scales on demand. StepInto runs both where appropriate, with paid social doing the heavy lifting for lead generation.

Paid Social & Meta Advertising

Request Paid Social Audit

Paid Social & Meta Ads — Your Questions Answered