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Strategic Marketing by experts.
Strategic Marketing
While the definition of Strategic Marketing is easy to understand, delivery is harder to achieve.
The proliferation of new technologies is taking pace at unprecedented speed. According to the 2018 Martech 5000, between 2011 and 2018 an extraordinary 6,829 marketing technologies had been developed with the number increasing by almost 30% in the past year alone.
Building effective digital strategies out of this level of complexity requires a blend of data-driven marketing, psychology and the ability to distil technological solutions into actionable tactics.
Plan
Use a data-driven approach to review your current digital marketing effectiveness, customize analytics, set up KPI dashboards and SMART objectives create a strategy of prioritized improvements to how you deploy digital marketing media, technology and data to increase leads and sales
Reach
Build awareness using the 6 key online marketing techniques which will drive visits to your site. Encourage interactions on your website or social media to help you generate leads for future
Convert
Use retargeting, nurturing and conversion rate optimization to remind and persuade your audience to buy online or offline if phone and face-to-face channels if these are important to you.
